Microsoft launched the search engine on June 1st and the engine looks pretty good when I did a couple of common searches. But when I tried to search for the newest trending topics, it didn't quite give a satisfying result. Like for instance I have searched for the "iPhone 3G S" which was one of the newest trending topics as of this writing. Bing only gave relevant search results that consists of Youtube links and blog posts about iPhone 3G S, whereas Google gave the the phone's exact official webpage on the top of the list of the search result.
Adding credit to this new search engine are the new features like the text preview for search results which is really helpful in saving time. Microsoft has also released Bing add-on for IE 8 which will be rather useful and add-ons for Mozilla Firefox is said to hit the market soon.
The new play-preview feature involved in Bing Video search has received critical reviews as one can play the video in the video search results page without going to the actual video page. This allows users to go to porn sites and other banned sites from restricted places creating a big concern for work places, colleges and other areas where these things are strictly prohibited. Some even have commented Bing as ‘porn search engine’. Let's hope Microsoft will do something about it.
Bing also comes with Travel search options which can help the user to plan the trip quite easily. This is one of Bing's options that really impresses me and it proves to be a good decision engine. I have tried it and it looks pretty good and I expect it to take over the popular travel planning sites very soon.
The new Bing decision engine has also brought new dimensions to advertising giving wide range of options to advertisers. Microsoft has posted a FAQ page for advertisers wondering just what Bing has got in it. Microsoft is also said to have changed its search algorithm considerably to make Bing a big success.Carolyn Miller of Microsoft has told WebProNews,
"We have made numerous improvements to our algorithm, focusing on spelling, freshness of results, and core ranking. Our algorithm is changing continuously to provide the best results. Although we have a six month release cycle for major updates, our algorithm is refined everyday to improve the relevance of our results and to better address our users’ intent."ReadWriteWeb has given some tips on the Bing search strings for Chrome and Safari. Released just couple of days ago, it is too early to comment about the decision engine. We just have to wait and watch to see how it goes.










